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Reputation Management

Online Reputation Management Services Miami

As we all know that the internet and social media became more popular, the consumers have shifted their focus on review sites, social media and top search results of a brand or individual. If someone has put negative comments about you or your site may defame your reputation online because people believe in what they see. And it can spoil your or yours business image which can also hamper sales, business and market value.

What is online reputation management? Online reputation management is basically a control over what people view about your name or your website online—whether it’s information that you want others to see about your expertise, capabilities or info that you don’t want seen; like negative comments. Reputation management is the process of repairing the negative remarks and bad publicity received online to an individual or company. This is done by way of pushing down negative search results, cultivating positive authentic reviews and marketing positive articles. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.

We as a reputation management firm will follow the tactics such as:

  • Improve tagging and search engine optimization of company-published materials, positive customer testimonials in order to push down negative content.
  • Publication of positive original content or websites, social media profiles, with the aim of outperforming negative results in a search.
  • Publishing online press releases to authoritative websites in order to promote brand presence.
  • Creating blogs on individual names or company names in order to push down negative search results on the actual person or brand.
  • And many more techniques depending on the negative URL strength and age.